Elliot Garreffa
co-founder of agentdiscoverability.com. builder, growth hacker, optimist. sell your cleverness and buy bewilderment.
track, analyze, and improve whether your ChatGPT App or Claude Connector gets discovered, ranked, and used in the right conversations.
we defined the term agent discovery optimisation.
build agents, MCP servers, and MCP apps for enterprise.
referral marketing platform. incentivising referrals through a chain of rewards. $3m in revenue in 2025.
a marketing and development agency. ran the web3 division for F500s including FIAT, Stellantis, and Peugeot Motorcycles. invented one of the first web3 loyalty programs.
podcast clip generator for students. 31k users and $6.6k MRR in 2 months. 1k daily downloads, 1k DAUs. how we did it.
started as a grad in a 26 person cohort, was 1 of 2 exceptionally promoted 6 months early from the programme. built the foundation of my learning in business. realised you're not playing the game unless you're truly in the arena.
never work in audit.
a few things I've been asked for, so documenting what I've learnt.
grew a mobile app to 31k users and $6.6k MRR with tiktok organic in 2 months.
grew personal brand on linkedin from 500 to 20k followers in 10 months. +2 million impressions.
I write about agent discoverability, MCP/MCP Apps, AI growth systems, and founder-led growth.
answer engine optimisation (AEO) helps you show up in AI answers. agent discovery optimisation (ADO) helps your product get selected when an agent needs to act. in the agent era, discovery is no longer just visibility. it is whether your product can be understood, trusted, and invoked at the exact moment of intent.
co-authored by Elliot Garreffa & Vincent McLeese